“ Color Theory is rich with meaning in the world of consumer culture. Logos, Brand identities, packaging, and advertising all use color to communicate about goods and services. Moving behind the conventional – almost cliche – color meanings in consumer culture, you consider the meaningfulness of color in art, which can be refreshingly subjective, personal, and nuanced. In the hands of poets, musicians, and visual artists, color takes on new, individual, and even private meanings that can reveal a profound depth of feeling. —– Eric Hibit, Visual artist, author of Color Theory For Dummies.
Do specific colors weigh more than others? Do some colors advance while others recede? Can colors convey conditions such as wetness and dryness? The answer to all is yes. -Eric Hibit.
Green is the color of money in the U.S. It is also the color of nature and symbolizes the environment.
color theory and how colors affect us is interesting! I’m finding your blues, periwinkles and purples to me the most soothing to my eye and soul……….. loving them all, though!
Susan M
Goethe was captivated by light and color for years, and wrote Theory of Colors, which I read ages ago. It’s not so much a “theory” as a description; he started with Isaac Newton’s ideas about color and his observations convinced him that Newton was incorrect (or at least incomplete). Goethe’s book is still available in paperback and kindle editions. His last words, on his deathbed, were “more light.”
Goethe’s diary entry from May 26, 1807:
“{Love and hate, hope and fear are also only different conditions of our murky inner life through which our spirit looks either toward the light or toward the shadows. If we look through those murky organic surroundings toward the light, then we love and hope; if we look toward the darkness, then we hate and fear.”